Microcopy & UX Writing: The Complete Course – Udemy

(10 customer reviews)




What you’ll learn

  • How to write great microcopy for common UI components, using easy-to-understand conversational language
  • How to help users AND achieve your business goals with words
  • How to create an optimal user experience through your writing
  • How to engage users with real value
  • How to define your own unique brand voice


Kinneret is a thought leader in the UX writing field, and a world-renowned microcopy expert.

In this new and exciting course, you will find priceless tips, golden guidelines, and best practices for writers and designers on how to write for any UI component (buttons, error messages, success messages, sign up pages, empty states, forms, and more), define a unique brand voice, write in a conversational language, and boost engagement.


This course will NOT be presenting theoretical or abstract ideas.

Instead, you’ll learn step-by-step, super-practical methods that empower you to write great microcopy for real digital products, with HUNDREDS of real screenshots to learn from.

With this knowledge and tools, you’ll be able to:

  • Land your dream job as a UX writer

  • Write outstanding microcopy on your mockups or wireframes

  • Take your digital product a HUGE step forward

  • Proudly lead the UX writing transformation in your organization


Each chapter is accompanied by an exercise designed to help you practice and perfect your new abilities, right there and then.

The solution to each exercise is also provided.

In some chapters, a printable tool can be downloaded for future use.


– “You helped me find the right words for our customers, and give them better UX by strictly trusting your methods” {Eugen Styrz, Information architect, Germany}

– “It was CRUCIAL in landing me my first UX writing job. Forever grateful” {Anieca}

– “Your book was a life-saving reference for me when I was the first to pilot the role of UX Writer at my company” {Anne}

– “I’ve been looking for something like this for a couple of years” {Carolina}


The course is presented in English by Merav Levkowitz, content strategist, copywriter, and UX writer extraordinaire.

The course was written and produced by Kinneret Yifrah.


Chapter 1: Getting started

You will learn how to get the most out of this NEW course.

Chapter 2: Introduction to the brand voice

You will learn how to create your own unique writing style.

– What is a brand voice and how will it help achieve businesses’ and users’ goals

– Defining a brand or product’s personality

– How personality influences writing style

– How language helps differentiate the brand/product

– Finding the right messages that are unique to your brand/product

– Maintaining a brand’s voice when addressing different target groups

– Writing for a brand with a widely diverse target audience

– Designing your own brand voice in 4 steps

Chapter 3: Conversational writing

You will learn how to communicate clearly and write in a way that users easily understand.

– How and why to let go of academic and legal jargon

– Writing in simple and natural language

– Writing clearly about serious topics in official settings

Chapter 4: Engagement

You will learn how to create engagement and effectively motivate users.

– 4 important tools for boosting engagement

– Tips for writing engaging sign-up forms for websites and apps

– Tips for writing engaging newsletter sign-ups

Chapter 5: Buttons

You will learn how to write convincing and effective copy for buttons.

– How to write a button copy that provides value and increases conversions

– The difference between functional buttons and sales-focused buttons

– What to write next to a button to give users an extra-nudge

– Tips for online store buttons

Chapter 6: Error messages

You will learn how to write error messages that prevent user abandonment.

– How to minimize the need for error messages altogether

– The two most important components every error message must contain

– Words that should never be used in error messages

– When and how to use humor in error messages

Chapter 7: Forms and complex tasks

You will learn how to write assistive copy that empowers users to complete tasks independently and with ease.

– How to minimize the load of copy in a form and still give users all the information and help they need

– How good microcopy reduces calls to customer support (with a case study)

– How to answer any question before it’s even been asked

– How to alleviate potential concerns, for example concerning payment security and free trials

– How to ask for personal details and encourage sign-ups with a social media account

– How to write clear instructions presented as tooltips, assistive copy, placeholders, and ghost text

Chapter 8: Success messages

You will learn how to create an experience that delights users and adds value to the usual “Action completed successfully” message.

– Why success messages are so important

– Writing concise success messages for recurring actions

– Writing engaging success messages for meaningful actions

– The 4 most important elements of any success message

– How a success message can lead users to the next step and increase in-product traffic

Chapter 9: Empty states

You will learn how to engage users in never-before thought of instances.

– The 3 types of empty states

– How empty states can reduce app abandonment rates

– Why a blank empty state is a wasted traffic

– Using empty states to engage users, educate them about the system, and sell more

Chapter 10: Loading times

You will learn how to transform frustrating waiting times into delightful surprises.

– Making users feel like time is flying by

– Making users appreciate what they’re getting even more

– How you can creatively fill the short and long periods of time users spend waiting for pages to load

Chapter 11: 404 pages

You will learn how to write 404 pages that are friendly and help you win over even the most reluctant of clients.

– Why 404 pages are overrated

– Why 404 pages DO matter

– How to write 404 pages designed to help users and businesses alike

– The three must-haves for every 404 page

Who this course is for:

  • Writers who want to break into a new and exciting field – UX writing
  • UX and UI designers who want to improve the microcopy of their mockups
  • UX writers and content strategists who want to sharpen their microcopy skills
  • Product managers
  • Technical writers
  • Website and app owners
  • Digital marketing professionals

Course content

  • Getting Started
  • Voice, conversational writing, and engagement
  • Writing microcopy for any UI element

10 reviews for Microcopy & UX Writing: The Complete Course – Udemy

  1. Donny Phan

    Super practical. Lessons are catered towards anyone looking to find work in this industry. It felt very comprehensive and gave me a broad understanding of the programming spectrum

  2. Madhav raj Verma

    Thanks for your great effort. i am fully satisfied with this course the way you teach and your explanation are very clear ,The content you provide in your course no one can do this at this price.

  3. Sachin Gupta

    I really didn’t want to leave a low rating as Angela is a great teacher. The 1st half of this course was terrific. The 2nd half was terrible. Under the justification of “teaching students how to figure things out on their own”, pretty much all videos and all explanations were dropped. You were just told what to do, given links to documentation and told to figure it out on your own. I understand doing that to some degree, but to revert to that entirely for nearly half the content barely makes this a course. It’s just a list of things for you to learn, then you’re left on your own to learn them. The 2nd half was so bad, especially the data science component, that I didn’t bother finishing the course.

  4. Vincent Beaudet

    Amazing 40 days course.
    Angela is a great teacher.
    The other 60 days are all about web developement, interacting with web pages, on your own with little to no explanations. I did not expect that at all. I wanted to learn more about software and scripting.
    This left me disappointed , confused and i started to doubt myself. Not a fun experience after the amount of effort i’v put in this course.

    Exercices format and explanations for the first 40 days were worth it tho.

  5. Ben K

    Not just an introduction to python, but really helps you learn fundamental aspects of python and coding in general. Some parts may require some knowledge on the subject (data science comes to mind) and there is quite some web development in the course. So, a few areas were not completely to my liking (I would have liked to see it done differently), but this course deserves the 5 stars in my opinion.

  6. Omid Alikhel

    I found the method a bit difficult when a code is written and then changed back to something different, with no enough explanation of how something happened and where it came from or a step by step explanation of why something is happening, i have no doubt in the instructors talent, but we are beginners!

  7. Alica Cverdeľová

    I love this course, Angela explained it very easily and clearly from the beginning, but I loved her 1 minute final videos, which ended later: What a pity.
    BUT I felt a little disappointed now with the project Day 39/40. Where I was maximally lost, I could not come out of where to look for anything and it was poorly explained and the biggest mistake was that there were no videos with explanations, I think it was quite a complicated project where many things were used and no explanation, only the final results. And they carried a few things in the projects before, so I had her project run once and it showed her the mistake as well as me, so in that case you have to leave it at that and what else is a shame. It’s hard to do a project when you don’t see what’s going on there.
    I’m a little worried about the next few weeks, and I hope it won’t be a waste of time.

  8. Szymon Kozak

    I think that the course tutor is really good in giving right information to learn at the right time. Thanks to this fact, my understanding of coding in python after 29 days of learning is above my expectations.

  9. Begoña Ruiz Diaz

    Ha sido la mejor elección que podría haber hecho.

  10. Vaibhav Sachdeva

    I want to thank Angela for making such an amazing course. It really helped me explore more things with python.

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